A well-designed business sign can increase the number of customers who stop to learn more about your company. Here are a few tips to help you make your next signage stand out:
Use Bold Shapes and Colors
When it comes to creating an attractive business sign, it’s important to take into consideration the space available on your sign. This will determine the size and style of the text you will use. It’s also important to choose colors that work with the theme of your business. Using too many colors can be overpowering, so stick to a limited color palette that fits your business’s image and branding.
Use Contrasting Text Sizes
In order to keep your message simple and easy to read, try using contrasting font sizes. This will help you to get the most out of your sign and avoid the possibility of your text looking too busy. You can even consider combining different styles of fonts to create a more appealing appearance.
Use a Color Scheme That Fits Your Brand
When choosing the right color for your business sign, it’s best to follow current recommendations regarding how colors affect mood and willingness to purchase. This can help your sign to feel cohesive with your other marketing materials and create a positive impression of your brand.
If you’re still unsure of how to choose the right colors, talk to your brand consultant about your business’s goals and personality. This will help them recommend a color scheme that suits your business and will be the most effective at attracting potential customers.
Your signage should have a unique style to differentiate you from your competitors. This is why it is a good idea to work with a reliable commercial sign company to ensure that your signage accurately represents your company’s identity and style.
Keep Your Message Short and Straightforward
When deciding on the words for your sign, remember that you have about 3 to 4 seconds to catch the attention of a passing motorist or pedestrian. This is crucial to your sign’s success, so make sure that the most important information is visible at all times.
You should also make sure that you include your logo and a short description of the business. This will ensure that potential customers know what type of business you are and can then navigate to the location.
It’s also a good idea to include a phone number and other important information about your business, so that people can contact you easily. You may also want to add a photo of the business or employees, which can boost recall and encourage your customers to visit more frequently.
The Signs Now team is happy to work with you on this part of your project, so be sure to call or email us if you have any questions about the process.
Getting a Permit for Your Sign
Most cities and towns have specific regulations for the types of signs they will allow, as well as for the size of the letters, the copy area, and other details. This is where our experienced design consultants can help you to ensure that your sign complies with all of these regulations.